AURA/ Work

Presence 06  ·  2025

Cashflow Loans

The cost first, then the application.

A lender that shows its terms before the application: pick an amount, see the total to pay back, then apply.

Client
Cashflow Loans
Sector
Financial services
Scope
Design, Development, Content structure
Status
Live

The situation

Cashflow Loans is a South African lender offering secured and unsecured personal loans from R100 to R100,000. By accepting collateral such as mobile devices, vehicle titles or property, it lends to people a bank would turn away.

Someone looking for a loan wants three answers before they share any details: how much they can get, what it will cost, and whether they can trust the lender. The site had to give those answers first.

What I built

  1. 01

    The cost, up front

    A loan calculator on the home page: choose secured or unsecured, pick an amount, and see the fixed term, the fixed interest and the total to pay back before applying.

  2. 02

    Questions answered before they're asked

    An FAQ on the loan types, how secured and unsecured applications work, DebiCheck, how collateral and personal information are kept safe, and how quickly funds arrive.

  3. 03

    Guidance, not just a form

    Plain-language articles such as secured vs unsecured loans, personal loans vs payday loans, and how to avoid the debt spiral.

  4. 04

    Help within reach

    Apply for Loan from every section, with phone, email and opening hours — Monday to Saturday, 8am to 5pm — in the header and footer.

Where it stands

Live at cashflowloans.co.za.

  • Responsive website

Something like thisin your business?